Joint UEFA and European Commission campaign promoting climate action enters second season

The European Commission and UEFA last night launched a new TV ad – ‘Become a fan of energy saving too' – that premiered during the evening's Champions League matches.

The ad will be broadcast across the EU and further afield, and will potentially reach over 35 million football fans per match in the EU alone.

Football fans will see it during the men's and women's UEFA Champions League, the Europa League and other major competitions.

The video will also be shown in stadia during the matches, and pitchside ads will promote the European Green Deal. Earlier this month, the Commission renewed its long-standing partnership with UEFA, charting a roadmap for joint efforts until 2025 to harness football as a force for positive change across Europe.

The cooperation will continue to focus on key EU priorities, such as climate action, equality for all and social inclusion.